Phase 1
Product Positioning
Score existing products or position a new concept against selected competitors.
Market competitors
Scoring is automatically calculated against all competitor products.
Qualitative fields are assessed pairwise and cached until specifications change.
Positioning index = priority-weighted competitive position
Priority: Critical 100%, Very high 80%, High 60%, Medium 40%, Low 20%, Not required 0%. General/common capability fields default to Medium. Features assigned only to other selected-use segments default to Not required.
Position: Unique 140, Leading 101-120, Match 100, Slightly behind 80, Lagging 60.
Interpretation: above 100 outperforms competitors; 100 matches; 80-99 is slightly weaker; below 80 indicates a notable disadvantage.
Not assessed features are excluded. Numeric indices are calculated from benchmark values; qualitative indices use cached local assessment and can be refreshed or overridden. Slightly behind means close numeric performance or partial qualitative capability; Lagging means clearly weaker, missing, or unsupported.